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Using Social Media As A Research Tool

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Get to know your niche patients down to a 'T' by using social media as a research tool. I wanted to share some insight with you that will help you fill your schedule and get more dental patients to your office and its right under your nose. You probably look at it every day and you don’t even know it is a valuable tool that could be helping you. It’s social media. Now, I am not talking in the context of posting to your dental office page and keeping that up to date. I’m talking about using dental social media as a marketing research tool. It can provide you with invaluable insight into your patient’s heads if you let it. Never in our history have we had this type of…
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I Get To Be A Proud Momma!

Blog Articles-Weekly Training, Video Resources
I often talk about my children in my blog posts and on Facebook.  My children were both at my dental office from the moment they came home from the hospital. I had a nursery in my office and I got proficient at doing endo while rocking a baby seat with my foot. It was truly a family business.  Because my children are always around my businesses (both the dental practice and my marketing company), they picked up some solid business principles. So when my son, Weston, came home from school to say he was going to be in something called the "Invention Convention", he already knew what he was going to do. "Invention Convention" is like the TV Show "Shark Tank" for kids.  They have to develop a product that…
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Facebook future focuses on mobile

Blog Articles-Weekly Training
    As people are living an active lifestyle, they are making sure how they interact with others offers that same flexibility.   Facebook continues to invest in mobile and its users are liking the efforts so far.   The number of monthly active users for Facebook’s mobile apps recently passed 300 million, according to Benedict Evans of Enders Analysis. This puts mobile app use for Facebook at nearly 40 percent of total access.     The Facebook iPhone app   "Facebook says they expect the majority of their use, and even their internal focus, to be on mobile in the coming years," according to Josh Williams, president of user analytics firm, Kontagent.    Mobile presence creates financial strength   The report comes as overall use of social networking sites…
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Cost Conscious Marketing? Consider the Role of Social Media

Blog Articles-Weekly Training, Uncategorized
People are always asking me what marketing and systems I use in my own business.   And once they have met me or have followed me for a while, the question changes to HOW I came up with these ideas.   As much I wish I could claim it was spontaneous brilliance, I owe it to how much information I take in. I read constantly in all aspects of business and marketing. I subscribe to several insider publications, read other service organization journals (I’m hot and heavy into carpet cleaners, right now.  And I have picked several great tips for my business as well as for my clients.)     I collect almost every piece of ‘junk mail’ that comes across my desk to evaluate how it might be something I would…
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