You don't need to have a museum in your name to make your patients remember you When most people think of marketing, they think of fancy logos and commercial ads. While part of that is true especially when we are discussing branding, it isn’t feasible for the average dental … [Read More...]
Find out where your ideal patient is already hanging out. Walking the floor at a recent dental convention, I was sparked with some inspiration and wanted to share my insight with you. So we grabbed my camera and set up (right there on the meeting floor!) and hit record. Think … [Read More...]
By getting out of the office and doing a physical activity you can reset your mindset and your thinking To go forward, sometimes you need to take a step or two off your path for a little while. So, I decided to shoot this week’s video in my backyard instead of the studio to … [Read More...]
The value that just one patient can have in your practice. A lot of my tips and strategies focus on one primary topic – attracting and keeping more patients. But I wanted to zoom way in on that in this week’s topic and really break down the value of just one patient. A lot of … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.