Dr. Ginger Bratzel talks about the perception of being too expensive and how to handle this. Do you hear your services are too expensive? If the answer is yes, I want you to ask yourself - how are you setting your practice apart from your competition? When it comes to … [Read More...]
Dr. Ginger Bratzel gets real and talks about being nice or not. Everyone always wants to know the secret formula for success. Here’s a reality check. There isn’t one. There isn’t a special program you can buy, or book you can read. It all boils down to attitude and actions: whether you … [Read More...]
Dr. Ginger Bratzel talks about how inviting a friend or family member can be beneficial for case acceptance. Treatment plan acceptance happens way before the patient is sitting in a chair looking at their dental chart. She is giving you clues to where she is in the process along the way … [Read More...]
Dr. Ginger Bratzel talks about how to present treatment plans and getting patients to accept care. This week we are taking a close look at one area of how you present a treatment plan to a patient. Over talking and over educating the patient on the technical details of your … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.