One of your best patients just calls to tell you that their insurance is going to a low level plan. What do you do? If this hasn't happened to you, it will. A major employer is changing dental insurance coverage and you don't know what it's going to do to your practice. You hear it is a low … [Read More...]
What Separates Those Who Get Results From Those Who Just Wish For Them Life is hard. Business is hard. Getting traction is hard. But here's the deal, being hard is just the price you have to pay to avoid a mediocre life and practice. Hard deters the uncommitted. You … [Read More...]
Dr. Ginger Bratzel talks about building your practice on the right foundation. Here's the deal. Extra training certifications or specialized equipment make you a more skilled dentist BUT it will never build your practice. That’s not what patients put the most value on when … [Read More...]
The Power of the Telephone and How to Make the Best First Impression The phone is a very powerful tool and is often a patient’s first impression of you and your practice. You only get one chance to make a good impression. One way to look at is, is that each phone … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.