Three tips you need to know before placing a marketing ad. When you are in any type of business, it’s important to know everything about your audience and be crystal clear who you’re trying to attract. In your case your ‘audience’ is your dental patients, but I want to you take it a … [Read More...]
Making it easy for your patients to find you and say 'yes!' to care. The easier you make it for patients to say yes and do their treatment, the more successful your dental practice will be. I hear a common issue from dentists, they say their new patient numbers are up but their production … [Read More...]
Eliminating toxic relationships from all sources, including your dental practice. I have encountered many dentists in my lifetime and I could probably count on one hand dentists who weren’t passionate about their career. And while I know you do great work and love what you do, I see all too … [Read More...]
The 80/20 Principle can apply to every aspect of your life, especially when it comes to your dental practice. We’ve all heard of the 80/20 Principle and it can apply to every aspect of your life. For instance, 80% of your happiness comes from 20% of things you do in your life or 80% of your … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.