Dr. Ginger Bratzel talks about the importance of congruent marketing from start to finish. There is a common topic that comes up in these weekly videos that revolves around congruence. I’ve talked about congruent marketing quite a bit but I wanted to talk about the next step in … [Read More...]
Dr. Ginger Bratzel talks about knowing the difference in doing business and being right. This week’s topic came up from an issue I recently had with an investment property I have. I learned an important lesson while dealing with the situation and I really felt it was … [Read More...]
Dr. Ginger Bratzel talks about hitting the reset button on your patient focus. This week’s video is something that I think every dentist, no matter his or her practice type, would benefit from watching. I’m talking about reframing your focus. This not only means your … [Read More...]
Dr. Ginger Bratzel talks about knowing the right time to handle issues in your dental practice. In your dental practice when you are presented with an issue, the first tendency is to try to resolve it quickly and move on. But that lets this urgency become an emergency, which … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.