When you start talking to your patients in their words and avoiding the technical dental terms you will really see a turnaround in case conversion. Did you know you could be pushing patients to say ‘No’ to care instead of ‘Yes’, every day, each time you take the time to explain a … [Read More...]
Dr. Ginger Bratzel talks about the steps to take during your brainstorming session to create positive change in your dental practice. I received inspiration for this week’s video topic when I received a photo from one of my clients, where they showed me visually how they were … [Read More...]
Dr. Ginger Bratzel talks about setting your prices based on their value and not selling yourself short. I recently visited Disneyland and the new Star Wars: Galaxy's Edge. I want to share with you business tips from Disney that can easily be incorporated into your dental … [Read More...]
Dr. Ginger Bratzel talks about the first priority when working with her private Mastermind members This week I wanted to do something a little different and share a little insight on what it’s like when I am working with my private clients in the Mastermind group. One of the first … [Read More...]
Getting more dental patients doesn’t have to be a struggle. And you don’t have to do it alone. Let us show the best dental marketing options that are working now so you can do it faster and easier than doing it alone.
Dental marketing is the bridge for a prospective patient to find your office so you can deliver the excellent care you have been trained to give. Dental marketing (I call it being ‘patient attractive’) is not manipulating someone into buying something they don’t want or need. It’s something you do ‘for’ someone to help them make the best long-term decision for their health. This is something I learned first hand as a practicing dentist as well a dental coach to dentists around the country.
Dental school prepares dentists to deliver care without mastering the business logistics and skills to manage a successful dental practice. These are skill sets we are left to stumble through on our own while in the trenches of delivering patient care.
Many dentists are frustrated and overwhelmed with the constant changes that occur with managing an office and a team, dental marketing, and practice growth. This is especially hard after the economic changes in 2008. Right now is the toughest time in history to get more patients and for a dental practice to grow!
To the patient, most dental practices look the same so they are left to decide whom to seek for care on factors that aren’t in their best long-term interest. By using targeted dental marketing, it makes it possible for your ideal patient to find you easily so you can grow your practice and keep your schedule full.
Just like high level executives and athletes have a coach who act as outside eyes to help them perform at a high level, advancing dentists use a dental coach to fine tune their marketing for their dental practice to make dental growth predictable and consistent.
Feel free to contact us and see how we help doctors with their dental office marketing, provide dental practice coaching , and build dental marketing services for our clients so they can blow last year’s numbers out of the water.