How To Attract More of your Ideal Patients By Creating A Custom Audience With Facebook Ads

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about customizing your Facebook ads to reach out to more of your ideal patients.     Facebook has increasingly became a great place for advertising your practice, but not many dentists know how to utilize those ads in the way I talk about in this week’s video. This technique is fairly new and not many people even know it exists (even outside of dentistry) so that’s why I wanted to share this great insight with you. Click on the video image below to watch. Facebook now allows you to create a custom audience for your ads.  With just one application, you can take your existing patient lists and add these custom audience members to a list to market to on Facebook and no one else will…
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Increasing Your Exposure On Facebook

Increasing Your Exposure On Facebook

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Facebook is the cheapest and easiest place you can get exposure for your practice right now. I have been doing a lot of trainings, courses, and even events solely focusing on Facebook lately.  And out of those trainings, I feel this topic is probably the easiest place to start, while also increasing your exposure on Facebook. Facebook is an effective tool for any business, it doesn’t matter what trade you are in and who your target audience is, to get more customers, clients, or patients.  So to get more patients for your dental practice, you definitely need to be using Facebook and make sure it’s working effectively for you. Facebook is the cheapest and easiest way to get exposure for your business right now and the tip I’m about to…
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Posting For Free vs. Paying For Ads On Facebook

Posting For Free vs. Paying For Ads On Facebook

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The difference between a free post versus doing Facebook ads for your practice Facebook page. Why should you pay Facebook for ads when you can post on Facebook for free? That's a valid question and understanding the role of free content vs. paid content is the key to knowing when to do each. Facebook is essentially like a 'big ole party' that Mark Zuckerberg invited the whole world to.  It has no cover charge and you are free to run around inside to different places.  Once inside, some areas are more popular than others to different types of people. Facebook watches that, and it will match up the right area for the right person.  The areas that are considered 'desirable' to the visitor, get more visibility.  They call it 'providing…
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Getting More Likes On Your Dental Practice’s Facebook Page

Getting More Likes On Your Dental Practice’s Facebook Page

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Facebook isn't a fad, it's here to stay, so it's time you embraced it for your dental practice.   This topic keeps working its way into conversations a lot lately.  Facebook. I feel like most dentists have felt Facebook was just a fad and were waiting for it to run its course.  But in reality it has joined the ranks of the telephone and a website, it is here to stay.  With that, Facebook really needs to become a mainstay in your life and most importantly your dental practice. It is a super easy way to kick your dental marketing out of the park in a way that you have never had the ability to do in the past.  But, just like anything else you need to know how to…
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Utilizing The Prime Real Estate On Facebook

Utilizing The Prime Real Estate On Facebook

Blog Articles-Weekly Training, Side-Bar Video, Tools, Video Resources
Maximizing your Facebook real estate for little to no cost to grow your practice.   We’ve all heard and know of a little website called Facebook.  For many people (oh, roughly a couple billion) it has almost become a staple in their lives.  Something they look at every day to stay current in their friends’ lives, as their news source, and as a place for recommendations for products and services. While I understand Facebook for personal use isn’t for everyone, it should be for every business.  It can really be an effective tool for any business for so many reasons. So I just have to ask why, WHY isn’t every dentist utilizing this resource for their practice?  Especially when there are many ways to promote your practice for FREE.  I…
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