A heart attack at the park

Blog Articles-Weekly Training, Uncategorized, Video Resources
  This week, we are going to take a departure from our regular dental marketing and practice growth message format.  There is no video because this story is better told in words.  But there is a valuable lesson and confirmation what we do as dentists is not only changing smiles, but also the ability to save lives. This tale is about a scary situation my family came across this past weekend.    As dentists, we are trained for emergency in OUR dental office.  We have a plan as well as the necessary equipment and mediations on hand to deliver life saving care.  But when we come across an emergency situation on the street, or in this case, in the middle of a public park- it is whole another ballgame! Because…
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Making Good Marketing Better Part 1

Blog Articles-Weekly Training, Uncategorized
  Part 1 of 4 part series.   This week we are going to dive into actual good print marketing examples from outside of the dental industry, dissect them, identify what is working, and how it these good examples are even BETTER.   Dr. Ginger is going to tear into her personal swipe files and give input, ideas, and shows how to add mobile marketing to drive prospects to your office to engage with patients and build relationship…on autopilot.   Watch the video below and see what you can take back to your office and use.         Best,   Ginger
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Doing What You SAY You Are Going to Do?

Blog Articles-Weekly Training, Uncategorized
  My hubby, Ron, consults in dental hygiene offices around the country.  We are the exact opposite of the typical husband/wife combo (female dentist with husband hygienist)  in dentistry but it has given it unique insight into practice development and growth.  He went to hygiene school years after I opened my practice when we saw a huge demand for motivated, quality, patient care oriented hygienist.  (He should have done it sooner.  He is fantastic at it!) We were at a point where things were really taking off in the practice but there was still a huge void in the hygiene department that we couldn’t turn around until we had an insider in hygiene steering the change.  So Ron decided he was the one to do it and went to hygiene…
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Targeted, Focused Approach To Hitting Your Practice’s Goals

Blog Articles-Weekly Training, Uncategorized
I just completed a major move and I am sitting here in my favorite chair in my new house taking a mental and physical break. I enjoy dentistry and I enjoy marketing and practice development.  But I found recently is that what your head and heart want aren’t always the determining factor of what you have the physical capabilities to do for your career. I believe now God has other plans for me and he has forced me to take one path over another.  To make a long story short, my body decided I couldn’t take the day-to-day demands of practicing any longer.   So this summer I said goodbye to one chapter of my life that has served me well, as I enter a whole new direction.  And this…
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Cost Conscious Marketing? Consider the Role of Social Media

Blog Articles-Weekly Training, Uncategorized
People are always asking me what marketing and systems I use in my own business.   And once they have met me or have followed me for a while, the question changes to HOW I came up with these ideas.   As much I wish I could claim it was spontaneous brilliance, I owe it to how much information I take in. I read constantly in all aspects of business and marketing. I subscribe to several insider publications, read other service organization journals (I’m hot and heavy into carpet cleaners, right now.  And I have picked several great tips for my business as well as for my clients.)     I collect almost every piece of ‘junk mail’ that comes across my desk to evaluate how it might be something I would…
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