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Grow Your Dental Practice By Finding Your Sweet Spot

Grow Your Dental Practice By Finding Your Sweet Spot

Blog Articles-Weekly Training, Video Resources
[embedyt] https://www.youtube.com/watch?v=vxDr_nUaRh4[/embedyt] Unveiling the Sweet Spot: A Dental Practice's Path to Differentiation In the competitive landscape of dentistry, being different is a good start, but it's not the end game. To truly shine, you need to master the art of differentiation. Drawing inspiration from Jason Vana's wisdom in building online businesses, we can apply the concept to the realm of dentistry. What is Differentiation? Differentiation is not just about being unique; it's about finding your sweet spot, that magical intersection of what you do exceptionally well, what your patients need, and what your competitors won't or can't offer. Discovering Your Sweet Spot: The Three Circles Approach Imagine three circles: one represents what you do in your dental office, the second reflects what your patients truly seek, and the third highlights…
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Getting Dental Patients To Follow Through With Treatment

Getting Dental Patients To Follow Through With Treatment

Blog Articles-Weekly Training, Video Resources
[embedyt] https://www.youtube.com/watch?v=Q1oU5s9_ysU[/embedyt] Getting Dental Patients To Follow Through With Treatment Mastering Case Conversion: The Power of the Liaison Zone In the intricate dance of dental practice, case acceptance isn't just about presenting treatment plans; it's about ensuring that understanding seamlessly transitions into action. Ever experienced the phenomenon where a patient's commitment seems to evaporate as they exit the operatory? That's the Doorway Effect at play, and here's how to overcome it with the transformative concept of the "Liaison Zone." Understanding the Doorway Effect Similar to how your computer drops tabs when changing environments, the Doorway Effect influences our brains. Patients leaving the operatory may retain less of the presented information as their environment shifts. Enter the Liaison Zone To counteract the Doorway Effect, we introduce the Liaison Zone—a strategic approach…
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Limited Time Subscriptions To Grow Your Dental Practice-Case Study Applebees

Limited Time Subscriptions To Grow Your Dental Practice-Case Study Applebees

Blog Articles-Weekly Training, Video Resources
[embedyt] https://www.youtube.com/watch?v=oLVeGQCfdh8[/embedyt] Shownotes 0:00 Some might have seen the news you know Applebee's offered a subscription. They called date nights and it sold out in minutes crashed the website has so much interest. This is Applebee's, you know, essentially glorified frozen food. And they were able to do this. And why can't you do this? Why can't you do this in your dental office? So Applebee's deal was they bought a subscription and they got so much out of a meal. So they're buying a coupon in advance, where they could come in, and when they come in, they're not going to just use that coupon, they're gonna buy some alcohol, they're going to do other things. And it's going to upsell other stuff. This is smart. And I don't…
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Key Trait Your Need In New Dental Hire

Key Trait Your Need In New Dental Hire

Blog Articles-Weekly Training, Video Resources
[embedyt] https://www.youtube.com/watch?v=2A6ZOHuJKAw[/embedyt] Are you struggling to build a dynamic and adaptable dental team? In this insightful video, we delve into the crucial characteristics that set exceptional team members apart. Join us as we explore the art of "figuring it out double," a term coined by Marie Forleo's mom, signifying the ability to tackle challenges head-on and find solutions, even before the era of Google. In the ever-evolving landscape of dental offices, adaptability is the key to growth. Discover why "I don't know how to do that" isn't an acceptable answer. We share the secret sauce to successful team building – hiring individuals who possess the mindset of problem-solving and relentless adaptability. Our proven interviewing process separates the go-getters from the rest. Learn how to set up a multi-step process that…
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