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Fixer-Upper Dental Practice Horror Stories

Fixer-Upper Dental Practice Horror Stories

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by Dr. Ginger Bratzel  [Fixer-Upper Dental Practice Horror Stories]  I got asked this week a question about my early entry into my practice. And so if you don't know my story, I bought a failing practice in my hometown with every intention of fixing it up. I knew that going in I knew had some issues.  But some of the issues were so ridiculous that they're almost humorous to talk about now. Everything in the office was still on paper:  paper charts, paper schedules, paper Ledgers. When I was looking at the schedule, blocking it for productivity, I noticed 2 pm to 4 pm was marked out every day in Sharpie.  You couldn't even write somebody. “What is this?” And they said, “Oh, that's happy hour.” If you don't…
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Making Your Business More Attractive To New Patients

Making Your Business More Attractive To New Patients

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by Dr. Ginger Bratzel  [Making Your Business More Attractive To New Patients]   I was invited back to dig deeper on Chick Blakeman's “GOTT (Get Off The Treadmill)” podcast and he asked me how to make your business more attractive to get more new patients.     In this episode, you will learn: Making the front office and back office work together to make it more attractive to new patients Building a business that gets more done in less time What to track in your business that matters to get the growth you want   Listen to the full episode here: Transcript of recording: Chuck Blakeman  00:05 Welcome back. We're gonna have fun today. Ginger Bratzel  01:22 Oh, I know we are. All right. So Chuck Blakeman  01:25 we're going to…
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Don’t Spend Another Penny on Marketing Until You Do This

Don’t Spend Another Penny on Marketing Until You Do This

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by Dr. Ginger Bratzel  [Don't Spend Another Penny on Marketing Until You Do This]  Don’t spend another 💵  on advertising until you read this A picture is worth a thousand words, right? But not if it might be saying something you don’t want it to say! It could be disastrous. In the visual world, it’s about the RIGHT picture. So before you do your next marketing piece, stop and take a few minutes (5:27 to be exact) and make sure you’re set up from the beginning to get your best results. In this Marketing Minute quick tips, you will learn: What type of images to use in all your marketing How to test your ads BEFORE spending a single penny And the commonly used images in ads that can…
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Marketing Focus To Get More Patients

Marketing Focus To Get More Patients

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by Dr. Ginger Bratzel  [Marketing Focus To Get More Patients] I was on Chick Blakeman's “GOTT (Get Off The Treadmill)” podcast and he asked me what should you focus on as far as marketing for your practice.       Listen in to the recording: Transcript of recording: 00:05 Welcome back to the Get off the treadmill podcast for practice owners and leaders where we are obsessed with how to build a successful practice and get a life too. Hi, I'm Chuck Blakeman, and we're going to dive into another topic that helps us make more money in less time. Get off the treadmill and rehumanize dentistry by giving everybody their brain back. Today I'm talking with Dr. Ginger Bratzel. She's the founder and creator of Rio Grande DATP, LLC. Ginger…
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My Boss Told Me Off

My Boss Told Me Off

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by Dr. Ginger Bratzel  [My Boss Told Me Off] One of the few jobs I’ve had in my life was working at a hardware store. I tell you this story about my days of employment because it demonstrates pretty well the difference between marketing and conversion.   So, for a short period of time between dental school graduation and taking over the practice, I worked at this local hardware store to pass the time and bring in some income. (It was more like beer money level compensation, but I digress.) Most people don’t understand graduating from dental school doesn't mean I could go out and start seeing patients right away. Even though I had a brand new diploma, the letters “D-R” in front of my name, and owned a practice…
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