Patients don’t buy dentistry, they buy the conversion it creates
[September 4, 2020] by Dr. Ginger Bratzel Episode 31: [Patients don’t buy dentistry, they buy the conversion it creates] Have you ever built a house? My dad always wanted to build a house from the ground up for our family. For him, it was about creating an experience where we worked together to live in something made with our own hands. And my dad was super mechanically inclined, so this was right up his alley. So the summer of my senior year of high school (as I was already mentally gearing up to leave for college), he decided to start. And talk about waiting until the very last minute. So we proceeded to go to work, and over the course of the next several months, my parents, my brother and…