People Buy Based On Values

People Buy Based On Values

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by Dr. Ginger Bratzel  [People Buy Based On Values]    And this week, we've been talking about why people buy, or more importantly, why they don't buy. Today’s topic is about Value, and Value is not a dollar amount. Value is an emotional word. When somebody doesn't buy, or you're concerned that they're looking for a lower cost, it’s because they didn't find Value in what you're recommending. Whether it’s presenting a proposal, an estimate, or a treatment plan, whatever the appropriate term is for your business, when they choose not to do it, it’s because the Value of doing it with YOU was not established. When Value is not established, they're looking down the street to somebody who else offers similar types of services, trying to compare apples…
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Nothing Gets Done Without A Deadline

Nothing Gets Done Without A Deadline

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by Dr. Ginger Bratzel  [Nothing Gets Done Without A Deadline]    Great to be with you where we talk about business strategies for your service-based business and service provider business.  And all week, I've been teasing about the use of deadlines and timing and how important those components are. Deadlines are so important. And I can prove it to you. Without a deadline, nothing gets done. And if you need to write something down, that's the key for you. If we don't have a written down as a deadline, it won't get done. Because there are so many other distractions for our customers or prospects. But when we think about our business, I want you to put this in perspective as a service provider.  Your most precious resource, your…
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Best Time To Start

Best Time To Start

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by Dr. Ginger Bratzel  [Best Time To Start]  At the time of this recording, my family and I are experiencing a historic ice storm that has caused massive property and economic damage, as well as disrupted life in general.  (No electricity, no school, business closures…It’s not a lot of fun right around here right now.) And as we’re going through this whole situation, it really made me think about How this disruption is similar to what's going on with the economy and how it can relate to your business. Today of all days, smack dab in the middle of this ugly storm,  I had an important meeting scheduled that could understandably be canceled.  The meeting was for a big project we’ve been developing for months for a local business…
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Bundling Services To Match Clients’ Needs

Bundling Services To Match Clients’ Needs

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by Dr. Ginger Bratzel  [Bundling Services To Match Clients’ Needs  I'm coming to you today in this training video to talk to you about one of our system and how to use it to handle the shift in life with everything that's going on right now. I’m going to teach you a framework today that you can use in the current situation and have it as a tool to use over and over in the future, as needed. HOW PEOPLE ARE WIRED For the brain, when it sees an easy decision versus a harder decision, it will flow the easy way. Bundling groups of benefits together makes it easier to process. You see it all the time. There are meal bundles, appliance bundles, vacation bundles...you name it.   With the bundle framework system,…
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