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Do’s and Don’ts of Mobile Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
      Okay, I have to admit, I was having a little too much fun getting a little crazy when I shot the video for today. But I really wanted to get the points across by giving you a list of common mistakes I see in mobile marketing (not just in dentistry, across all professions) so you can get a leg up on the competition by implementing these strategies in your office. Don’t #1: Mobile marketing isn’t an excuse to ignore all the other rules of marketing. I’ve talked in other videos about the need to identify your target audience, what to offer, having a compelling message, follow-up, and conversion. You probably want to take a quick trip to watch these for a little review.  All of these steps are very important. Mobile…
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Personal Planning Time to Grow Your Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Importance of Having Personal Planning Time to Grow Your Dental Practice and How to Plan Your Goals for the Quarter   Taking  personal time is very important. Personal time is not just about a vacation or getting some rest to keep you relaxed and keep your mind and body going. But it is also about creating personal time to plan your practice. Personal time is getting off the grid. You have to be outside of your office.   You turn off your cellphone and your staff  can’t find you. Your first thought might be  an opportunity to go to the spa where you can get a massage or maybe the golf course where you can hang out with your friends all day. But that’s your reward after you accomplished your personal…
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Patient Focused Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Importance of Doing a Patient-Focused Marketing to Attract More New Dental Patients and Dismisses Traditional or “Yo Momma” Marketing. What’s the most popular TV and radio channel in the world? WIIFM.  Sure you know, their call letters mean “What’s In It For Me. “ Because it’s all about YOU. As humans, we like things that can give us benefits. Make us skinner, richer, happier, live easier. People want to know, “what good things can this bring me” and” Will I get something from it?”  Of course, our patients are like that too. People are interested in hearing what your office can do for THEM, not how great you are. So to ATTRACT them, your marketing has to focus on the benefits TO THEM and be very patient-focused. It can’t be…
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Increasing Your Dental Practice With Quarterly Goals and Themes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
How Do You Increase Your Dental Practice With Quarterly Goals and Themes How do you eat an elephant?  One bite at a time. How do you grow a successful business?  Hitting your goals one quarter at a time. Quarterly goals are important because it gives you incremental markers to create success.  Sometimes in dentistry, months fluctuate and it is difficult being consistent across each and every month.  But by breaking that down into quarters, that allows things to average out and give you a more realistic understanding of where you are going and how to get there. Annual goals are hard to achieve if you haven’t also planned where you need to along the way at key periods throughout the year. The quarterly goal serves that purpose. If you can…
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