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Knowing Your Marketing Audience

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Making sure your marketing matches your target audience, not your logo. I wanted to give you a ‘how to’ direct dental marketing tip that will easily help you improve your marketing to get more patients to visit your dental practice. I love sharing the best dental marketing techniques that I can with my fellow dentist to really make your marketing stand out.  So this topic will focus on making your practice more attractive and appealing to your audience so that you get more patients and keep your schedule filled. A common mistake I often see is when dental offices are too ‘brandy’ with their marketing pieces.  They focus more on matching their marketing piece their logo and colors, then to the audience you are speaking to.  The best results occur…
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The ZMOT Concept

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
ZMOT, 'Zero Moment of Truth' and how it applies to how your dental patients decide to choose you. I am always rooting for you to get more patients and keep more patients.  So this topic comes from a concept coined by Google called ZMOT, ‘Zero Moment of Truth’: meaning the moment someone starts to consider that they even need your services or product. I’m sure you heard about the Mercedes study many, many years ago. That study found that when consumers were in making high end purchases they needed 5-8 positive points of contact before they made the decision to buy the product. For a long time Google has been on the forefront of gathering data through the internet. And they have done research on consumer purchases and how buying…
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Taking Tips From McDonald’s

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice. If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled. This idea came from a marketing strategy McDonald's Canada did. You can say what you will about McDonald's and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident. So, a couple years ago McDonald's Canada did a social media marketing campaign asking…
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Four Toxic Beliefs

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Four toxic beliefs that are keeping you small. A lot of times when dentists reach out to me it isn’t when things are going good. They are looking at dental marketing as a possible tool to resolve the situation. It’s when their business isn’t doing so great and they come to me for help; ‘how do I get more dental patients?’, ‘how do I keep my schedule full?’ But about 99% of the time after asking what they feel is causing the problem I get what I’ve termed ‘the list’ and almost everything on that list is the out of their control. That is why I am here to bring you four toxic beliefs that are keeping you small and holding you back from where you want to be in…
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