A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice.
If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled.
This idea came from a marketing strategy McDonald’s Canada did. You can say what you will about McDonald’s and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident.
So, a couple years ago McDonald’s Canada did a social media marketing campaign asking for their consumers to ask any questions they had about their company and food. And I mean any question, nothing was off limits. They asked for the good, bad and ugly questions.
I’m sure you’ve heard lots of negative rumors about the quality of McDonald’s food and what they put in it. And they wanted to address the rumors. I’m sure you can only imagine the questions they received (I won’t be repeating them).
Click on the video image below to watch.
Now most other businesses would delete the gross and negative questions and avoid them. But not McDonald’s, this is where they stand out. They were straight forward and answered the questions.A lot of consumers asked what’s in the chicken nuggets and why are they are shaped the way they are. So McDonald’s pulled back the curtain and invited the consumer go through the process of what goes into a chicken nugget and why they’re shaped like that.What did this accomplish? It instilled a new level of transparency in the McDonald’s brand. It added new found trust into the company again. The consumer felt if they were willing to let us ask any question, and address it their products can’t be that bad right?
The same thinking can greatly apply in your dental practice. In the video I explain how to pull back the curtain on your dental practice and the concerns your patients are having. I’ll help you make yourself transparent just like McDonalds did with your patients and address any negative concerns they might be having.
In this video, you’ll learn about:
How McDonald’s re-instilled faith in their consumers
How to address your patient’s concerns
Re-instilling faith in your dental patients
Please take a few minutes and watch the video above– do it for you and for your practice.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at Results@GingerBratzel.com to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,
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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, isthe founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit www.GingerBratzel.com.