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Growing Your Practice With Patient-Friendly Hours

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how having hours that are more appealing to potential patients will more effectively draw them into your office. Traditionally, in dentistry, dental offices are open from 8am to 5pm, four days a week, with Friday off. That model has worked for many years, but how about having a practice that also offers patient-friendly hours?   People have complex schedules now, and they are often already looking for an excuse (even subconsciously) for not coming to the dentist. If they can’t find a time that works for them, then they put it off and don’t schedule, or worse…cancel an appointment last minute that they weren’t really committed to.   By being accessible to their needs, you will align your practice with their tendencies and attract more patients to…
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Creating Customer Service Levels For Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to create different levels of service that will appeal to potential patients.   To be successful in business, not just in dentistry, it is important that you are setting yourself apart from the competition. You can do this by creating your own, unique position and standing out in the competitive marketplace by creating signature, customer service levels. Within in this article, I’m going to share some real businesses and examples for you to model for your own dental practice.   I’ve spotlighted other businesses in the past, but now I want to focus on what the Whole Foods grocery chain does and what that means to your dental practice.   What is the Whole Foods Chain? What do they sell?   Whole Foods sells food; therefore they…
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50 Ways To Afford Anything

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to be able to afford all the things you need and want for your practice. Do you spend a lot of your time and energy stressing out about being able to afford the things you that want and need for your practice…or in your personal life? Well then, let’s talk about the importance of pre-framing your mind to give you the answers you are looking for when you need it, especially when it is about being able to afford anything you want or need right now. We get emails from dentists from all around the country every day, sharing what their plans are for their practice. They have wonderful plans, grand plans even, but something is holding them back and not letting them move forward.…
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Lessons For Dental Practices From The Kennedy Barbershop Chain

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to create a unique experience to draw in your target patients. I want to share an interesting business model that smart dentists like you can take a look at and adapt for use in your own practice, regardless what type of practice you have. You see, within every practice, there are untapped opportunities that are missed because most of your daily focus is on just working in the office and nowhere else. All too often in dentistry, we only look within the dental profession to see what everyone else is doing, when in fact, we should be looking at every smart business, regardless of the niche as well.   On a recent trip to Florida, I visited such a business; it was Kennedy’s Barbershop chain. Kennedy’s…
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