Dr. Ginger Bratzel talks about how to create a unique experience to draw in your target patients.
Click on the video image below to watch.
- They bundle services in different levels of service – You can choose a different level with different price points. In dentistry, we offer just one level and don’t let the patient choose and we don’t bundle services into packages.
- Signage on the door– “We fix Bad Haircuts.” That is a powerful statement. In dentistry we might not say “We fix bad dentistry”, but we can certainly say we give patients alternatives.
- Lifetime membership – These are sold at a premium pricing and give exclusive access that clients can’t get any other way. Unlimited access. These guys are paying a large amount of money for something they can get for $12 around the corner. But they are drawn in because they are part of an exclusive club.
In this video, you’ll learn about:
- Offering a unique experience
- Target audience
- Different service levels
can help you build your practice, grow your practice and attract new patients.
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