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Results From Effort

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to get results for your dental practice With any major goal in life,  either in business, marketing, or even weight loss, results are dependent on the level of effort you put into. The ideal of change seems easy in the beginning, but If you will not dedicate the time  or if you will not stick to the regimen, you will not be the successful dentist that you want to be. If you want results, then commit to the effort to get it. In this video, we cover: Make a commitment Be clear Have an action plan and implement it Have faith on what you are doing Know that you can’t get result in things that you don’t do   Watch the video above for the…
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Mobile Marketing Mistakes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the common mobile marketing mistakes and how to avoid them in your dental marketing. By the end of 2014, 100% of mobile phones produced will be internet capable. Implementing mobile  marketing is necessary to add to your arsenal of patient attraction tools.  Mobile gives you a way to communicate conveniently with your dental patients. The more friendly you are doing it, the more it will help them out. To be more effective, you want to be aware of the common mistakes that some businesses are committing while using mobile marketing. In this video, we cover: ·         Make it mobile optimized ·         Keep it simple ·         Don’t ignore the golden rule of marketing ·         Give a message in the right spot   Watch the video above for…
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Increase Your Know-Like-Trust Factor to Attract Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to attract more new dental patients by increasing your know-like-trust factor In previous articles, we already discussed many ways to get more new dental patients. And here we will elaborate more on the way to be a person that patients choose. In Robert Cialdini’s book Principles of Influence, he talked about people choose people that they know and like. So in reality, people are more likely to trust you if they know and like you. So how will patients ‘know and like you’ if they have never met you? How will dental patients know that you are a good dentist and you are worth their trust? There are things you can do to ‘virtually’ build you know-like-trust factor in your dental marketing to help them…
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Have Thick Skin in Dentistry

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the importance of having a thick skin in dentistry. As part of working with the public and building a successful business, it often opens us up for criticisms. There are a lot of critics around that will try to pull you down and attempt to hinder the success of your dental practice because of their own personal issues and belief system. But how are we going to handle all of them? Having a ‘thick skin’ in dentistry is very important. We don’t have to be easily affected by negative comments from others. Be aware of criticisms but don’t let it affect you.   Nobody can make you feel inferior without your permission. Be confident in who you are, don’t be easily offended and have thick skin, that…
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