Increase Your Know-Like-Trust Factor to Attract Dental Patients

Dr. Ginger Bratzel discusses how to attract more new dental patients by increasing your know-like-trust factor

In previous articles, we already discussed many ways to get more new dental patients. And here we will elaborate more on the way to be a person that patients choose.

In Robert Cialdini’s book Principles of Influence, he talked about people choose people that they know and like. So in reality, people are more likely to trust you if they know and like you.

So how will patients ‘know and like you’ if they have never met you? How will dental patients know that you are a good dentist and you are worth their trust?

There are things you can do to ‘virtually’ build you know-like-trust factor in your dental marketing to help them choose you.

In this video we cover:

  • Providing information
  • Social media
  • Give value offers
  • The role of testimonials and  referrals
  • Drip campaigns


Watch the video above for the full details and learn how to attract new dental patients by increasing your know-like-trust factor.

Are you a dentist who wants to get all the patients you need, maybe we should talk? 

I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority. 

 If you want more patients, you need to send me that email!


I wish you nothing but success,