marketing ideas Archives - Page 29 of 41

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The False Myth Of Being Productive

Are you being productive or are you just doing busy work? I’m willing to bet we are all too familiar with a to-do list. I’m also willing to bet we all have one that feels like it’s a mile long. Being a lover of lists myself (I am a devoted Bullet Journal user), I know there is a great sense of pride when you are able to check things off that to-do list. But I’m here to bust the false myth about being busy. It’s really easy to find busy work to do. But I want help you become more productive and get away from the craziness of chasing your to-do list. There are two types of ways you can spend your time and focusing on your to-do list…

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The Myth Of Knowing Your Customers

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Do you genuinely know your patients or do you know what their internet persona wants you to know? In the information age we are living in, we have access to things like never before. And social media makes it even easier to connect with prospects and patients in ways we never imagined possible. But I want to know, do you really know your customers and patients? Not just their social media persona and from the brief interaction in your business. We all have the world at our fingertips with our phones and tablets, but it almost gives us a false illusion that we know more than do. While technology and everything it has to offer is great, trust me, in my business I have to fully embrace all things…

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Writing Good Headlines

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

The most important part of your marketing piece is the marketing headline. What is the most important piece in your marketing? Your Headlines! If you don’t have great headlines, your prospect will probably not even look at the rest of your marketing piece. Then you will have no chance of getting her to come in. All your time and effort (and money) that you put into your marketing piece will be wasted. And you will get poor results. Marketing must be an “attention grabber” from the get go. And that weight is carried on the headline. On appearance, the headline is the biggest thing you have in your marketing piece right at the top. It must be emotional and speak directly to the heart of your audience. What would…

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Systemizing Your Stress

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Learn about stress and find a positive way to actually make it strengthen your practice. STRESS. It’s just part of life. What is its effect on us? Do we shut down or melt under the crucible or let it eat us up from the inside? No matter our tendency to try and ignore it’s rearing its ugly head, surprisingly, when we face it, it can be an asset to us. Managing your own dental practice is stressful, and if you aren’t trained in it, stress can derail your intentions and affect your results. Finding the best way to channel tension to the benefit of your practice is what matters. How do you deal with stress? We can never alleviate it so we need to be prepared to handle it.…

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