The most important part of your marketing piece is the marketing headline.
What is the most important piece in your marketing?
If you don’t have great headlines, your prospect will probably not even look at the rest of your marketing piece. Then you will have no chance of getting her to come in. All your time and effort (and money) that you put into your marketing piece will be wasted.
And you will get poor results.
Marketing must be an “attention grabber” from the get go. And that weight is carried on the headline.
On appearance, the headline is the biggest thing you have in your marketing piece right at the top. It must be emotional and speak directly to the heart of your audience. What would your ideal patient want to know? You must get into their head and know your audience. It must be about THEM.
It’s the most compelling thing you have at your disposal in effectively marketing your practice.
In this video, you’ll learn about:
- How to identify an effective headline
- Tactics and action steps you can use to create great marketing headlines
- Ways to speak to the needs of your prospective patients