by
The Right Time For Marketing In Your Business

The Right Time For Marketing In Your Business

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
When you should be marketing your business, and the answer might surprise you.   I am often asked when you should be marketing in your business.  People usually come to me with this question when business is down and they need to spike their numbers immediately. So, when should you be advertising your business? The bad news is, if you are asking yourself this question it’s already too late.  But, we know if things are down you can only go up.  So I want to share some insight on regaining control back in your business. There’s a Chinese Proverb that says, “The best time to plant a tree was 20 years ago.  The second best time is now.”  This thinking could not explain marketing any better.  The moment you start…
Read More
by
The Business Of Your Business

The Business Of Your Business

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
What business are you really in because it isn't what you think.   What business are you really in?  Are you a plumber, a hairdresser, a dentist, a lawyer?  I want to challenge your thinking with what you think your job really is and I hope to give you a new perspective on what you do. No matter if you fix teeth, cars, or hair, that isn’t really your business.  Confused yet?  Let me explain… Let’s take a look at Starbucks.  I’m sure we’re all familiar with who they are and know the primary thing they sell is coffee.  But if you look at the mission statement for their company it doesn’t mention coffee one time.  They actually focus on ‘selling’ community and a place for people to go and…
Read More
by
Playing The Social Game To Grow Your Business

Playing The Social Game To Grow Your Business

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
One easy way you can really set yourself apart and all it takes is a smile and a handshake.   I have one simple way you can make dramatic differences in your business (and your life) that costs nothing but a smile.  If you employ this one little technique you will really differentiate yourself and your business to the next level. It’s something your mom probably pounded into your head as a child but as adults in the trenches of day-to-day life, it has slipped away from us. I’m talk about being nice and upping your social game. Now, I know you are a nice person.  I don’t need to remind you of that.  But I’m talking about body languaging and social patterns that increase connection and conversions. This is…
Read More
by
The Real Number One Mission In Your Business

The Real Number One Mission In Your Business

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
It doesn't matter how amazing you are at your job if your customers can't find you, you aren't getting business.   Whether you’re a dentist, mechanic, or a hairdresser the mission of your business probably isn’t what you think it is.  Your mission isn’t just about teeth, cars, or hair.  It’s so much more than that. What may surprise you even more is that no matter what your area of specialty or who you work to serve, every business shares one key mission:  to be found.  That is your true job. If nobody knows you exist then you won’t have anyone to serve.  Your number one objective should be that people know you’re there. There is a quote by a New York Times bestselling author and the creator of the…
Read More