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Creating Dental Practice Success Through Congruence

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel pointed out how to be congruent in all aspect of your practice in order to attract and retrain more patients. Today we are going to continue our 6-part series “Six C’s of Growing Your Business” and our next “C” is “CONGRUENCE”. To instil trust in patients, your practice, must be consistent across everything you do. If they have a preconceived notion about your office from your marketing message, referrals from other patients, or from the exterior of your office that isn’t there, then they don’t believe you. If you say you are ‘a gentle dentist’, but your hygienist is rough then they aren’t going to trust what you have to say next about their treatment plan needs.  If you say you value them as patients, but you…
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Terminating Negative Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to be an advancing person in your dental practice. In dentistry, most of the time we have good (or even great) patients.  People who appreciate what we do, and let us perform our job…giving them the best dental care we can.  But sometimes, that positive doctor-patient relationship doesn’t exist with certain people.  We struggle to make it work and regardless of our efforts, things don’t improve.   At some point, the best option for all is to release that patient from the practice and terminate the relationship.  In this video, we cover: The negative vacuum created in the practice from negative patients Pros and cons of releasing a patient How to terminate a patient The team’s role in the patient relationship What untapped potential you will…
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A Holiday Greeting…and Some Silly Outtakes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A Holiday Greeting from Dr. Ginger Bratzel As the holiday season is in full force and people take a little time away from the office, I wanted to give you the opportunity to do a powerful exercise to close 2012 off with a bang and set 2013 up for success. I also want to extend a personal holiday greetings to everyone. I  want to share what’s good in my life and how thankful I am that you are part of our dental marketing family.  And I want to express that I am celebrating because of YOU. In this video, I cover how important you are : ·         For trying your best ·         For sharing your success stories ·         For sharing the beautiful things that are happening to your practice ·        …
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Role of Faith and Leadership in Dentistry

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the importance of faith and leadership in dentistry As a dentist, it is important for you to be a leader for your practice.  You are the captain of your ‘ship’. And if your practice is your ship, you have this great ‘crew’ who is always ready to do anything to support you to  get you where you are going. But they need a leader to tell them what to do and how to navigate the course. Having clarity where you are going and what your goals are is necessary to lead your office to success. And you have to have the faith after you do the work, that you are going to reach your goals. In this video, we cover the importance of having these things:…
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