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Authenticity and Transparency In Dental Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how being authentic and transparent is important for attracting the right kind of patients in the right way. We live in a prefabricated-plasticized world, so it’s important to just let it all go and be our true selves. That is why it is so important for us to be authentic and transparent in our business relationships especially with our patients and prospects. What feels right to you?  You don’t have to be like everyone else…be WHO YOU ARE if you want to attract the right patients for you. People can often see through any type of hype in front of them. Be different and be true to what you believe. It will be refreshing to patients and prospects.  And it will attract them. Let your…
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Be An Advancing Person In Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to move forward in your business and your life.   What does it mean to be an advancing person? In our everyday life and in the office, it’s easy to get caught up in the drama and logistics of everything going on around you. It can be hard to try to go forward when all you see are the obstacles that are right in front of your face on a constant basis. We might go through our lives ‘just doing it’ but we don’t take time to share what we accomplished.  This is especially true in dentistry since many of us work within our own practice.  We go about doing it, without taking time to celebrate if with others. If you can focus on…
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Being Authentic In Your Dental Marketing

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about being authentic and real to get more patients. “Faking it until you make it” is something that you might hear all the time in business and in your career, but is the right thing to do? That’s not always the best advice.  “To fake it” is being inauthentic to who you are and that repels patients, not attracts them. Something fake can never be real. Genuine care is something that we want to give patients, so we need to be authentic. You can relate to people better if you are being your true self. There is only one you, so be unique and honor that. Being inauthentic is really easy to spot through and turn patients away at the subconscious level. So if you want…
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How To Grow Your Dental Practice With Fresh Eyes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Bratzel talks about the importance of looking at the situation with fresh eyes. Too often, you’re so busy in a situation that it’s hard to evaluate it. When we work with one of our clients, we’ll pull the facts out and put it in front of us so that we can look at it from all sides. They are only looking at the situation from one dimension, their direct view. We will walk all the way around the problem and even get on top of the problem to see what it looks like. We literally take the problem out of their heads so that we can look at it at 360 degrees, to help us get fresh eyes for the situation.  When working with new clients, the first thing we ask them, as…
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