Tag: cosmetic surgery consulting

  The lifeblood of any cosmetic surgery or cosmetic dentistry practice is patients.  Without them, there is no need for our services! But being in the ‘actual people business’ brings unique challenges that those in online sales or even retail can’t understand and appreciate. Challenges in delivery cosmetic health care are in three areas. 1. Of course having the technical skills and equipment to perform treatment safely and effectively.  Have had the latest training?  Is your equipment  and facility modern and up to date. 2. Managing the patient and her emotions.  Do you clearly know her expectations and are they obtainable?  What fears and phobias does she have about treatment?  Is she afraid of needles?  Can you make her comfortable? 3. Finesse.  How do you help cosmetic patients  come to…

“People will pay for what they want more often than they are willing to pay for what they need   New cosmetic patients are part of a healthy practice.  Normal attrition occurs when patients move or complete care and move to maintenance therapy out of the reconstruction phase.   Marketing can be expensive and unfortunately, most practices don’t monitor their return on investment.   With goals and controls, marketing can be a productive means for capturing new cosmetic patients.   But without monitors and accountability, marketing can be a money pit never to return what you spent!   Here’s two real scenarios to illustrate that:   1.  Dr. X in a suburb of Chicago spent $17,000/month on cosmetic surgery marketing.  He believed the investment to be ‘the best in his area’ was…