“People will pay for what they want more often than they are willing to pay for what they need
Now the million dollar question is “Who’s marketing is working?”
The answer is “Both of them!”
But their outcomes are very different!
Was the office not consistent with the message the advertising was promoting?
How was their customer service?
Were these people pushed into big cases they weren’t ready to do or was there a “retreat option,” something smaller to get them going forward even if it isn’t the entire care right now?
ABM “Always Be Marketing!”
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