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Not Using The Silver Bullet

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture. I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week. I always get asked, ‘Ginger, what should I be doing right now?  Give me the magic bullet.’ Unfortunately, it isn’t that simple. I wish life were full of short cuts to the prize, but it doesn’t always work out that way.  Those quick, one step actions are called tactics and the problem with them is they give you a limited time frame and a limited reference point to use them for a positive results.  They are cookie cutter answers and are…
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Repetitively Spotlighting The Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the 'benefit' of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer wants to know the benefit to him.  Why should I buy this car from you? Why should I buy this new vacuum versus the other brand? This same thing applies with your dental patients, also.  They need it explained in a way that is relevant to them.  You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them.  But if you say, “getting this done will make your…
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Changing Your Thinking When It Comes To Money

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Your success has just as much to do with your views of money as it does your efforts to get the money. Who doesn’t think about money? Who doesn’t want to make more of it in their careers?  So if you had the opportunity to invest in something that, when fully utilized, would return 100+ fold? Would you do it? The ‘somethings’ are investing in yourself and your business. The first step in this process is thinking of money as an investment versus a cost. When you were first starting out and were starting your practice did you look at each patient mirror and extraction forcep you purchased as a cost?  As in, money you were not going to get back?  Probably not.  You looked at it as an investment…
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