by
Fixer-Upper Dental Practice Horror Stories

Fixer-Upper Dental Practice Horror Stories

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Fixer-Upper Dental Practice Horror Stories]  I got asked this week a question about my early entry into my practice. And so if you don't know my story, I bought a failing practice in my hometown with every intention of fixing it up. I knew that going in I knew had some issues.  But some of the issues were so ridiculous that they're almost humorous to talk about now. Everything in the office was still on paper:  paper charts, paper schedules, paper Ledgers. When I was looking at the schedule, blocking it for productivity, I noticed 2 pm to 4 pm was marked out every day in Sharpie.  You couldn't even write somebody. “What is this?” And they said, “Oh, that's happy hour.” If you don't…
Read More
by
Making Your Business More Attractive To New Patients

Making Your Business More Attractive To New Patients

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Making Your Business More Attractive To New Patients]   I was invited back to dig deeper on Chick Blakeman's “GOTT (Get Off The Treadmill)” podcast and he asked me how to make your business more attractive to get more new patients.     In this episode, you will learn: Making the front office and back office work together to make it more attractive to new patients Building a business that gets more done in less time What to track in your business that matters to get the growth you want   Listen to the full episode here: Transcript of recording: Chuck Blakeman  00:05 Welcome back. We're gonna have fun today. Ginger Bratzel  01:22 Oh, I know we are. All right. So Chuck Blakeman  01:25 we're going to…
Read More
by
Marketing Focus To Get More Patients

Marketing Focus To Get More Patients

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Marketing Focus To Get More Patients] I was on Chick Blakeman's “GOTT (Get Off The Treadmill)” podcast and he asked me what should you focus on as far as marketing for your practice.       Listen in to the recording: Transcript of recording: 00:05 Welcome back to the Get off the treadmill podcast for practice owners and leaders where we are obsessed with how to build a successful practice and get a life too. Hi, I'm Chuck Blakeman, and we're going to dive into another topic that helps us make more money in less time. Get off the treadmill and rehumanize dentistry by giving everybody their brain back. Today I'm talking with Dr. Ginger Bratzel. She's the founder and creator of Rio Grande DATP, LLC. Ginger…
Read More
by
My Boss Told Me Off

My Boss Told Me Off

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [My Boss Told Me Off] One of the few jobs I’ve had in my life was working at a hardware store. I tell you this story about my days of employment because it demonstrates pretty well the difference between marketing and conversion.   So, for a short period of time between dental school graduation and taking over the practice, I worked at this local hardware store to pass the time and bring in some income. (It was more like beer money level compensation, but I digress.) Most people don’t understand graduating from dental school doesn't mean I could go out and start seeing patients right away. Even though I had a brand new diploma, the letters “D-R” in front of my name, and owned a practice…
Read More
by
How Much Time and Money To Spend On Marketing

How Much Time and Money To Spend On Marketing

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [How Much Time and Money On Marketing]  I was on Ross Brandon’s “Financial Flossing” podcast and he asked me some questions that I get all the time How much time and money to spend on marketing? And what should you watch out for? Here’s what we talked about… “So the question I get all the time is like, how much time should I invest in marketing? How much of the budget and your money guy? So I tell again, I said write down these two numbers, 100 and zero, because honestly, everything you do in your business from the way you open up your mouth, the way you answer the phone, you know, the impression you come that is marketing, it is something you do…
Read More