Old School Idea Made New Again

Old School Idea Made New Again

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by Dr. Ginger Bratzel  [Old School Idea Made New Again]  Old school is new school again. I'm going into my swipe file of marketing examples and breaking down this clever idea that doesn't cost a lot but makes a big impact that came to my mail box. I'm showing you what they did well, and what missed the mark so you don't make the same mistake. I'm sharing tips on doing test campaigns for not a lot of cash with this strategy and then how to ramp it up. The first job of mail marketing is to get read and this one creates curiosity to open the door (or the mail box in this case) to pique your prospect interest. The old school tool...a Free Standing Insert (FSI for…
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Stop Doing These To Build Your Business

Stop Doing These To Build Your Business

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by Dr. Ginger Bratzel  [Stop Doing These To Build Your Business]  If you’re like most business owners, you’re doing many different things in your business trying to get more clients and grow your business.  But if something came along that would make a tremendous difference, do you even have time, energy, or money to take it on? For most business owners, the answer is “Not without shifting a lot of things around.” So, what should you be focusing on? Well, unfortunately, for most business owners, they do a lot of things without enough reason why with too small return on investment. The best way to determine this is to make a list of what you're doing. It's time to take inventory. Here’s how: Create a grid a line across…
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How to grow your business by committing (Road Trip edition)

How to grow your business by committing (Road Trip edition)

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by Dr. Ginger Bratzel  [Grow Your Business by Committing (Road Trip edition)]  So today's topic is the difference between being interested in growing, and being really truly committed to doing it. And I think the best way to demonstrate that is to explain it in the terms of weight loss as an example. When someone wants to lose weight, but then they say “I'm not going to change my diet. I'm not going to eat any less. I'm not going be more active. I'm not interested in my nutrition. But I want to lose weight.”    We all know that's not going to happen. Interested people are focused on the short-term situation, they might call it discomfort. Versus the long-term gains if they follow through. Going from interested to…
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3 Muscle Flexing Reasons To Get All The Clients You Need

3 Muscle Flexing Reasons To Get All The Clients You Need

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by Dr. Ginger Bratzel  [💪3 Muscle Flexing Reasons To Get All The Clients You Need] As you may know, I’m a client attraction and business strategy expert for health providers and service-based businesses. This is what I live and breathe 24/7. I help people like you to get more of you ideal clients. Today, I will be sharing with you 3 reasons why you should want to focus on being client magnetic, too. More importantly, today I will be helping you to make a solid decision of whether you want to have a busy office filled with your ideal clients OR be stuck in the ups and downs of business and really not build the consistency you want:) The thing is, getting all the clients you need is NOT for everyone.  I know of…
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The B.A.M. Plan

The B.A.M. Plan

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by Dr. Ginger Bratzel  [The B.A.M. Plan] Life happens.  There are small inconveniences that can derail your best effort and then…  There are full-out emergencies that rock your world. Key employee out sick for a week (or longer!) The building busts a water pipe Mother nature comes unhinged with an ice storm that turns your town into the North Pole The secret to shifting control when things seem out of control is a simple acronym. B.A.M. You need the “Bare A$$ Minimum” to ensure your success, in any situation. The best way I have to illustrate the power of this concept is with a personal story. I make no apologies for where I live in the middle of the US (also called tornado alley) in Oklahoma City. Great people but…
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