[August 8, 2020] by Dr. Ginger Bratzel Episode 27: [PUTTING ACTION INTO YOUR DENTAL MARKETING] I have an ad from a restaurant I’ve always wanted to try sticking to my fridge with a tooth-shaped magnet. (I’m a dentist, right? What else would my magnets be shaped like?) I’ve heard great things about this place. I’ve […]
[July 31, 2020] by Dr. Ginger Bratzel Episode #26: [WHAT’S IN IT FOR YOUR DENTAL PATIENT] I have teenagers at home. But they sometimes (okay, MOST of the time) act more like 2-year-olds with short attention spans. You would think they have progressed past the stage of me having to remind them what they need […]
[July 24, 2020] by Dr. Ginger Bratzel Episode #25: [PROVIDING HEAVY LIFTING SOCIAL PROOF TO ATTRACT NEW PATIENTS] When Oprah made her weight struggles public and put it out there for the world to see, she took a step closer away from being a celebrity to being one of us. And all her public diet […]
[July 17, 2020] by Dr. Ginger Bratzel Episode #24: [GRABBING DENTAL PATIENTS’ ATTENTION] Getting patients is like dating. It’s a process. And it’s about making the other person feel good. Have you ever had a conversation where the other person just keeps telling you how great THEY are? That’s totally lopsided. So why do advertisers […]
[July 10, 2020] by Dr. Ginger Bratzel Episode 23 Bonus: [When Your Biggest Nightmare Come True] As adults, we know the boogey man isn’t real but that doesn’t mean there aren’t things that scare you. (Okay, I will admit it…I’m STILL scared of everything that goes bump in the night. I can’t sit through any […]
