Psychographic Data to Get More Patients
Dr. Ginger Bratzel Shares Tips on How to Get More New Dental Patients We had a segment previously on demographics. Demographics includes age, occupation, sex, zip code and those characteristics that describe a particular group. So what kind of patient list do you need to be going after? Well, let’s dive in a lot deeper here and give you a really valuable insight on how you can get more out of your mailing list. Let’s go through and talk about what is called psychographics. Psychographics is the behavior that your consumers have. So for instance, you pull a list of people for cosmetic dentistry from age 30 to 60 and you wanted a household income of about $150 thousand dollars in certain neighborhoods. Well, that’s great, those are demographic information.…