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The difference between a free post versus doing Facebook ads for your practice Facebook page. Why should you pay Facebook for ads when you can post on Facebook for free? That's a valid question and understanding the role of free content vs. paid content is the key to knowing when to do each. Facebook is essentially like a 'big ole party' that Mark Zuckerberg invited the whole world to.  It has no cover charge and you are free to run around inside to different places.  Once inside, some areas are more popular than others to different types of people. Facebook watches that, and it will match up the right area for the right person.  The areas that are considered 'desirable' to the visitor, get more visibility.  They call it 'providing…