Dr. Bratzel talks about what to focus on when it comes to attracting more dental patients who seem to be getting harder and harder to get.
I have some good news for you and some bad news. Let’s start with the bad news. Constantly when I’m talking to dentists across the country, we talk about what’s going on in their practice, and what’s not working. They always say, “What I used to do, doesn’t work anymore.” “It’s getting very hard to get patients.” So many doctors are wondering why old methods just aren’t working anymore and what they need to do. They’re very focused on the HOW step, the WHAT, and the next thing, when they should be focusing on the WHO and the WHY first.
How can we make it work to our benefit when it comes to getting patients when it’s getting harder?
So if it’s so hard to get patients, I have some good news for you. Most people aren’t going to do it or make the extra effort. Generally, people tend to be lazy, and unless something is very uncomfortable, they are not going to make any changes. If it’s a little bit harder, or moderately harder to get patients, they are just not going to deal with it, they’re going to complain about it.
Click on the video image below to watch.
If it’s harder to get patients, you are going to do more than the guy down the road. And that’s how you are going to stand out. You are going to get more involved in what you need to be doing, and who is your new ideal patient? That’s evolving and changing. You need to be asking yourself, why would they be interested in your services, and why are they looking for a dentist in the first place? You have to break down those barriers.
If you are committed to doing the harder work, then you are going to succeed. That’s the good news.
Go forward and re-evaluate your patient attraction plan and figure out what’s not working anymore.
In this video, you’ll learn about:
- Putting in the extra effort when old methods stop working
- Focusing on the who and the why
- Evaluating your patient attraction
Please take a few minutes and watch the video above– do it for you and for your practice.