Figuring out the right customers for your business and making them find you.
Do you feel like you’re constantly trying to find the right people to be your next best patient or customer? Well, you’re in luck because that’s exactly what I want to talk to you about.
I’ve made it my personal goal to empower business owners of all kinds to gain control of their business. Which is why I want to share with you what it takes to get the right people for your specific business in the door so that you can consistently frame yourself for success.
Let’s first start with the part that may be hard to swallow. Not everyone is your customer or patient.
You may live in a city with a population of a million people but that doesn’t mean you all of them are the right client for your business.
This is exactly why you have certain patients come in your office and it doesn’t work out. All that is doing is wasting not only their time, but your precious time and money getting the wrong people in your door. As a business owner your time is probably already stretched to the max, so you don’t need to waste it focusing on the wrong things.
Now that the hard part is over. Let’s talk about how to adjust your marketing filter so that you are putting yourself in front of the right people for you. It’s very important to make sure your marketing is aimed to direct prospects through the right funnels so that the wrong people weed themselves out before they even get to you.
Your job isn’t to cast a large net to everyone and hope someone takes a bite. You want to get the right message to the right people. It will make your efforts more efficient and your results more concise. And when you use this filter in your marketing it will begin to naturally resonate with the right people.
In the video I give you the three key non-negotiable factors to your mission to ensure your success. And I’ll give you a hint, it isn’t your fancy degree or your fancy office.
In this video, you’ll learn about:
- Finding the right people for you
- The 3 points of your mission
- The importance of using a filter when finding new patients and customers