Dr. Ginger Bratzel talks about the perception of being too expensive and how to handle this.
Do you hear your services are too expensive? If the answer is yes, I want you to ask yourself – how are you setting your practice apart from your competition?
When it comes to the cost of customized services, you can’t always compare apples to apples. You have to distinguish yourself and build value in what you are offering.
Click on the video image below to watch.
Maybe the practice down the road from you is cheaper but… they don’t guarantee their work and stand behind what they do. Depending on your patient, a guarantee on a crown is worth the extra cost for the peace of mind. They appreciate the quality of their dental experience and how they feel special in your office.
The good news is that there are a variety of types of dental practices to serve all kinds of patients. You can choose to utilize a practice model that services your patient pool, your community, and yourself well.
Take a few minutes to watch the full video above – do it for you and for your practice.