While many things in our world are becoming instant, marketing is not one of them.
We live in an instant gratification world.
You can get a package delivered within a day from Amazon, or you can get dinner in two minutes through a drive-thru. It’s a lifestyle we are all getting more and more accustomed to.
But I want to share with you why this thinking is like poison when you think marketing your business should also be instant gratification.
Often times when I hear people say marketing doesn’t work, it’s because they are going into it with the wrong expectations. While we have minute rice, there is no such thing as minute marketing. It doesn’t work that way. (See my post about “When To Market.”)
There are a couple of key factors to being successful with marketing and instant isn’t one of them. There’s no quick fix.
For marketing to be successful you need time and consistency. It has to take time to gain momentum and consistency on an ongoing basis for you to really start to see results. This is why you need to, if you don’t have one already, have a marketing calendar planned out for the entire year. With plans mapped out for each month or quarter of what you will do at that time to promote your business.
As I’ve talked about before, everything you’re great at in your business is a waste if no one knows you exist. So marketing and ‘putting yourself out there’ should always be a priority in your business. It’s your responsibility to keep focused, even when things are going great. And I promise if you do the work, and do it consistently you will begin to see big rewards in your business.
In this video, you’ll learn about:
- The key to successful marketing
- There is no instant fix when it comes to marketing
- Never lose focus on the main goal of business growth