Most dentists speak to patients- one at a time. But speaking to many people at the same time who are interested about a particular dental benefit can leverage your efforts and get you results faster. One way of doing that is through the power of open houses if you know how to make this work.
Think about it, what if you could speak to many patients, all at the same time who were looking for a solution to a particular problem in a group setting? Being able to do this would allow you to get your message out there much quicker and more efficiently.
What are ‘open houses’? These are live events delivered by the doctor or a key team member who is an excellent speaker and is able to clearly convey your message. The open house allows prospects that are interested to get more information to possible solutions for their dental issues in a relaxed setting.
Click on the video image below to watch.
There are a few key points and strategies to doing open houses and to make sure they are effective.
1. Make sure they are focused on the benefits of the service, not the feature of the treatment.
2. Don’t make it a dental lecture.
3. Be patient emotion driven.
4. Get the word out. Market it, market it, market it!
5. Tell them what to do at the end. Make it worth their while for being there. Give an offer.
In this video, you’ll learn about:
- Open houses
- Speaking to many
- Effective marketing
Watch the video for the full details on how The Power of Open Houses to Attract More Dental Patients can help you build your practice, grow your practice and attract new patients.