Targeted, Focused Approach To Hitting Your Practice’s Goals

I just completed a major move and I am sitting here in my favorite chair in my new house taking a mental and physical break.


I enjoy dentistry and I enjoy marketing and practice development.  But I found recently is that what your head and heart want aren’t always the determining factor of what you have the physical capabilities to do for your career.


I believe now God has other plans for me and he has forced me to take one path over another.  To make a long story short, my body decided I couldn’t take the day-to-day demands of practicing any longer.  


So this summer I said goodbye to one chapter of my life that has served me well, as I enter a whole new direction.  And this new direction included a new city and a new environment.


As disappointing as it is to not to be able to treat the patients who have become extended members of my family, I now celebrate all the other patients I have an opportunity to indirectly help receive the care they need, want and deserve while helping their doctors have better practices/better lives.


No longer do I have to keep my eyes on two separate directions, but rather my focus is now like a laser-targeted missile on just one thing.


I have new goals and I am getting the opportunity to take what I’ve already learned and apply them to my new direction!


Life changes.  But we don’t always change our goals.  We are too busy living our lives by reacting to what’s going on around us like a lost tourist whooshed into rush hour traffic.


What’s are your goals?  I’m sure you have them.  They were ideas and objections we all have to achieve our dreams.  But are they current?  Are your goals on tract to what is going on in your life or are you still just zooming along driving mindlessly with the flow of traffic?


Only 3% of people have written goals.  I imagine if you are reading this, you are probably in that group.  If you’re not, then you should be.  


Are you revisiting that goal list every day to keep it at the top of your consciousness? 


Are your goals specific, targeted, and measurable?  Brian Tracey says a 5 year old should be able to determine if you reached your goal or not because they should be so crystal clear and definable that even a child recognizes it.


What would your ideal day look like?  Who would you spend it with and what would you do?  How would you feel?


Most dentists say they want to increase their practice.  But what is that number?  How do you know when ‘you hit it?!’


What about your personal life?  To say you want to be a better spouse or parent is not enough.   What does that mean to you and your family?  Is it spending individual time with each child or committing yourself to be at the dinner table with the family every night?  Give yourself the exact wording so your goals jump off the page visually.


Focus and clarity are harder to find the busier we get. Life gets in the way.  But if you want to get somewhere, you need to be honest with yourself where you are at first, so you know how to get where you want to be.


Because without direction, what’s the point of taking the journey of life…