The Business Of Your Business
What business are you really in because it isn't what you think. What business are you really in? Are you a plumber, a hairdresser, a dentist, a lawyer? I want to challenge your thinking with what you think your job really is and I hope to give you a new perspective on what you do. No matter if you fix teeth, cars, or hair, that isn’t really your business. Confused yet? Let me explain… Let’s take a look at Starbucks. I’m sure we’re all familiar with who they are and know the primary thing they sell is coffee. But if you look at the mission statement for their company it doesn’t mention coffee one time. They actually focus on ‘selling’ community and a place for people to go and…