Finding More of Your Ideal Customer
by Dr. Ginger Bratzel [Finding More of Your Ideal Customer] I'm dropping in to talk about ideal customers. So who is your ideal customer, your ideal patient, or ideal client, whatever you call them for your industry? Do you REALLY know who they are? You want to be able to serve them better and help your business grow. And in that decision making, you want to find your ideal customer. If we ran into each other at a conference, or we were talking on social media, and we're talking about your ideal customer in the course of the conversation, the first thing most people will give me, is there pie in the sky target customer in a ‘perfect world sprinkled with lots of fairy dust.’ But is it realistic?…