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Getting The Right People On The Bus For Dental Team

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of having the right team members and how they can help you grow your practice.     Growing a good team is important for running any successful practice. Everyone is a superstar, but they may just not be right for your office or that particular position.  Long-term team members might reach a stage in the practice growth where things aren’t going as well. They might not be comfortable with direction that the office is now taking, which in turn can cause friction in the office. No one can be successful without proper training and clarity in their role within the business.  Make sure your team members are fully trained and are in the right position for both you and them. Still, it might…
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Batteries Included Employees To Grow Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about hiring ‘battery included employees’ and what that means to you How many times have you purchased a new item for your home, and open this item only to find you are unable to use it as the batteries are not included?  So going forward you make sure to only buy items that are batteries included.  In building your team in your business this same thinking can apply.  As your dental practice grows and evolves, you need to bring on new employees.  You want to make sure you are only hiring ‘batteries included employees’. What might that mean when referring to your employees as batteries included?  These type of employees are there for you, they take initiative and ownership in their position.  They don’t require micromanagement. …
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Monitoring Your Social Presence

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how important it is to be aware of your social presence and be able to monitor your online reputation. Your online presence is important for your dental practice, but be sure that you are active in monitoring your online reputation.  It’s important that you are able to monitor any and all aspects of your social media and online reputation. Many times practices are in many places at once, but they are not monitoring all of these pages.  Being aware of your online reputation is important because this is what potential patients see when they are looking up information for your office.  The more places you are online, the more people have an opportunity to see you, but there is also more opportunity for negative comments. If…
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Are You Taking Non-Dental CE Education?

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how investing time in different kinds of CE courses can help you grow your practice. Have you ever thought about investing your time and resources in non-dental CE courses to create the foundation for growing your practice? We all know the importance of keeping up with dental education for our patient care and maintain our dental license, but too many people only focus on one aspect of CE education.   Successful business people, not just dentists, spend time learning from others. In fact, one of the most valuable ways you can rapidly expand your business is by investing in business and personal learning.   One of the largest marks of a successful businessperson is mindset. It is 20% of the puzzle that separates successful people from the herd. You want to study with…
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Having Checks and Balances For Your Patient Attraction

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how using a system of checks and balances can help you run your practice smoothly.   Building checks and balances in your patient attraction plan is essential to create the foundation for growing your practice.    Checks and balances exist in all other areas of your practice. You have systems for collections, insurance filing, ordering supplies, and tray set up.    When it comes to the area of dental marketing, I find that they are nonexistent most of the time. This can often creates issues when it comes to growing the practice. Click on the video image below to watch. Here are some tips to help you create a checks and balance system in your own practice: The first item necessary is a marketing calendar. This will allow…
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