Generic Marketing Gets You Nowhere
Generic marketing isn't successful because it doesn't talk to anyone specifically. A common problem I see when practices are trying to grow but are falling short is because they are using very generalized marketing. So I wanted to share a tip with you that will help you attract more niche specific patients, easily and effectively. This marketing strategy will help you easily get more dental patients and fill your schedule. Generic marketing (or as I like to call it vanilla marketing) isn’t very effective because you aren’t speaking to any one group of people in particular. It’s a shotgun approach without a lot of accuracy. Here’s a great example from a client. In my client’s area they have a growing Asian community that they have been marketing to because they…