Generic Marketing Gets You Nowhere

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Generic marketing isn't successful because it doesn't talk to anyone specifically. A common problem I see when practices are trying to grow but are falling short is because they are using very generalized marketing. So I wanted to share a tip with you that will help you attract more niche specific patients, easily and effectively. This marketing strategy will help you easily get more dental patients and fill your schedule. Generic marketing (or as I like to call it vanilla marketing) isn’t very effective because you aren’t speaking to any one group of people in particular.  It’s a shotgun approach without a lot of accuracy. Here’s a great example from a client. In my client’s area they have a growing Asian community that they have been marketing to because they…
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Knowing Your Marketing Audience

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Making sure your marketing matches your target audience, not your logo. I wanted to give you a ‘how to’ direct dental marketing tip that will easily help you improve your marketing to get more patients to visit your dental practice. I love sharing the best dental marketing techniques that I can with my fellow dentist to really make your marketing stand out.  So this topic will focus on making your practice more attractive and appealing to your audience so that you get more patients and keep your schedule filled. A common mistake I often see is when dental offices are too ‘brandy’ with their marketing pieces.  They focus more on matching their marketing piece their logo and colors, then to the audience you are speaking to.  The best results occur…
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