Tag: stop doing

by Dr. Ginger Bratzel  [Old School Idea Made New Again]  Old school is new school again. I'm going into my swipe file of marketing examples and breaking down this clever idea that doesn't cost a lot but makes a big impact that came to my mail box. I'm showing you what they did well, and what missed the mark so you don't make the same mistake. I'm sharing tips on doing test campaigns for not a lot of cash with this strategy and then how to ramp it up. The first job of mail marketing is to get read and this one creates curiosity to open the door (or the mail box in this case) to pique your prospect interest. The old school tool...a Free Standing Insert (FSI for…

by Dr. Ginger Bratzel  [Stop Doing These To Build Your Business]  If you’re like most business owners, you’re doing many different things in your business trying to get more clients and grow your business.  But if something came along that would make a tremendous difference, do you even have time, energy, or money to take it on? For most business owners, the answer is “Not without shifting a lot of things around.” So, what should you be focusing on? Well, unfortunately, for most business owners, they do a lot of things without enough reason why with too small return on investment. The best way to determine this is to make a list of what you're doing. It's time to take inventory. Here’s how: Create a grid a line across…