The Power Of Brainstorming

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the steps to take during your brainstorming session to create positive change in your dental practice. I received inspiration for this week’s video topic when I received a photo from one of my clients, where they showed me visually how they were problem-solving in their office to get them to the next level.  I enjoyed this picture because it illustrates utilizing one of the first (and biggest) strategies we work on in my mastermind group. In the picture they were working on the end of year wrap up, sometimes called a post-mortem.  A meeting where you list where you are and where you want to be (which is a great way to wrap up a year by the way).  The first step is to have…
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Using Unusual Holidays

Using Unusual Holidays

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about using unusual holidays to stand out in your dental marketing to attract and keep more patients. One of the best ways to stand out from the crowd is using unusual holidays in your dental marketing to get more new patients. Unusual holidays tell a story about who you are and what type of practice you have.  In this week’s marketing strategy, we use a local pizzeria and how they tie it back to their beloved founder.  They do a lot of things right in this marketing piece but they also missed the mark on the MOST CRITICAL STEP that will determine if all their work is going to create success. Let’s watch together and break it down piece by piece to give you inspiration for…
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