Knowing When To Market Broad or Narrow

Knowing When To Market Broad or Narrow

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
The best way to market both broad and narrow, and how to succeed at both - at the same time. When you are creating a marketing piece do you often wonder if you should be marketing to everyone or zoom on one group?  If so, you’re not alone.  I get this question often. Dentists from all over typically have a hard time determining if they should be marketing very specifically or very broad and general.  And the answer is actually yes to both. Each has its benefits and neither market should be left out.  There is always room for both things in the right situation.  But like anything else before you start any marketing piece, your very first step should always be to think about your intention.  What are you…
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Generic Marketing Gets You Nowhere

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Generic marketing isn't successful because it doesn't talk to anyone specifically. A common problem I see when practices are trying to grow but are falling short is because they are using very generalized marketing. So I wanted to share a tip with you that will help you attract more niche specific patients, easily and effectively. This marketing strategy will help you easily get more dental patients and fill your schedule. Generic marketing (or as I like to call it vanilla marketing) isn’t very effective because you aren’t speaking to any one group of people in particular.  It’s a shotgun approach without a lot of accuracy. Here’s a great example from a client. In my client’s area they have a growing Asian community that they have been marketing to because they…
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