How to Attract More Dental Patients By Using (Or Not Using) Social Media

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about social media and if it's right for you. A lot of times the topics for these weekly strategies come from real dentists emailing or calling us with questions.  Today’s topic came from a question we received regarding social media and I felt it would be a great topic to share since social media is a hot topic.  The question was ‘what should I be doing on social media?’ As dentists and business owners the thought of adding one more thing to your plate can seem overwhelming.  Especially something that is new and unfamiliar. Your job is running your dental practice.  Knowing the systems and automations to do so effectively and efficiently.  You’re not expected to also be an expert on social media.  Plus, with social…
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Using Social Media As A Research Tool

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Get to know your niche patients down to a 'T' by using social media as a research tool. I wanted to share some insight with you that will help you fill your schedule and get more dental patients to your office and its right under your nose. You probably look at it every day and you don’t even know it is a valuable tool that could be helping you. It’s social media. Now, I am not talking in the context of posting to your dental office page and keeping that up to date. I’m talking about using dental social media as a marketing research tool. It can provide you with invaluable insight into your patient’s heads if you let it. Never in our history have we had this type of…
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Monitoring Your Social Presence

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how important it is to be aware of your social presence and be able to monitor your online reputation. Your online presence is important for your dental practice, but be sure that you are active in monitoring your online reputation.  It’s important that you are able to monitor any and all aspects of your social media and online reputation. Many times practices are in many places at once, but they are not monitoring all of these pages.  Being aware of your online reputation is important because this is what potential patients see when they are looking up information for your office.  The more places you are online, the more people have an opportunity to see you, but there is also more opportunity for negative comments. If…
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Increase Your Know-Like-Trust Factor to Attract Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to attract more new dental patients by increasing your know-like-trust factor In previous articles, we already discussed many ways to get more new dental patients. And here we will elaborate more on the way to be a person that patients choose. In Robert Cialdini’s book Principles of Influence, he talked about people choose people that they know and like. So in reality, people are more likely to trust you if they know and like you. So how will patients ‘know and like you’ if they have never met you? How will dental patients know that you are a good dentist and you are worth their trust? There are things you can do to ‘virtually’ build you know-like-trust factor in your dental marketing to help them…
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