by Dr. Ginger Bratzel [How Much Should You Spend on SEO] SEO stands for ‘search engine optimization’. Lots of fancy words but what does it really mean? It goes back to the desire to get your website to #1 on good ole Google. Third party companies make a KILLING on selling SEO services to professional businesses. But how effect are they on today’s internet? Can they get you to #1? Can they keep you there? And how much will it take? Is it even necessary? We look at any marketing spend in terms of return on investment so we can track it. If you are paying someone $3000/month to blog for you website and add keywords, is it worth it? This is a live tutorial on the first…
This is Part 2 of 3 How to Get More New Local Patients Learn how to get more new local cosmetic patients for your cosmetic dental practice. Identify how to properly use the internet effectively to go where the new patients are looking Find out which patients are just looking and who is ready to come in now Learn how to differentiate yourself from your competitors Create a 'relationship' with prospects earlier and make sure they chose your practice for their cosmetic dental needs
This is part 1 of 3 of what's hot and what's not is cosmetic services marketing. As cosmetic patients are hit by thousands of marketing messages each day, they have become more numb to your marketing message. Advanced techniques in cosmetic marketing for surgical enhancements and esthetic dentistry are needed to keep up with your patient's desires and needs. Before you can address what's working in cosmetic marketing, you need to see what's not... and more importantly why.