A marketing strategy used by one of the biggest companies in the world, McDonalds and how you can apply it to your practice.
If you’ve been following me for any amount of time, you probably know that my marketing hat is always on. So I often find examples that other smart businesses are doing that you can apply to your practice and help you attract more dental patients and keep your schedule filled.
This idea came from a marketing strategy McDonald’s Canada did. You can say what you will about McDonald’s and their food, but I think we can all agree they are a very successful company, with a long business life, which isn’t by accident.
So, a couple years ago McDonald’s Canada did a social media marketing campaign asking for their consumers to ask any questions they had about their company and food. And I mean any question, nothing was off limits. They asked for the good, bad and ugly questions.
I’m sure you’ve heard lots of negative rumors about the quality of McDonald’s food and what they put in it. And they wanted to address the rumors. I’m sure you can only imagine the questions they received (I won’t be repeating them).
Click on the video image below to watch.
The same thinking can greatly apply in your dental practice. In the video I explain how to pull back the curtain on your dental practice and the concerns your patients are having. I’ll help you make yourself transparent just like McDonalds did with your patients and address any negative concerns they might be having.
In this video, you’ll learn about:
- How McDonald’s re-instilled faith in their consumers
- How to address your patient’s concerns
- Re-instilling faith in your dental patients