Role of Influence in Case Acceptance
Dr. Ginger Bratzel talks about getting patients that are already interested to take the next step with you. Impacting people and persuading people is different than manipulation, understanding the difference in marketing is important. You only want to market to people that are interested in what benefits your services can bring to their lives. Most people already have the motivation; your job is to help the people that are already interested to take action, the next step. People are more concerned about the “how” you are going to help them, so we just need to help them get over the hurdle and focusing on the results. Buying behaviors are based more on emotions than logic, and knowing this, we can help patients over their fixations by taking care…