by

Resetting Your Focus

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about hitting the reset button on your patient focus.     This week’s video is something that I think every dentist, no matter his or her practice type, would benefit from watching.  I’m talking about reframing your focus. This not only means your focus on running a business but also your focus for your patients. I always talk about knowing your ‘who’.  But if you have been in practice for a while, maybe it’s time to step back and reevaluate your ‘who’.  I hear a lot about how everything seemed to change in 2008.  There was a shift in the economy and the middle class is now smaller.  If you are an average bread and butter dentist, your patient market has gotten much smaller.  A result…
Read More
by

Remember These Three Letters

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Three little letters that can change your focus and get you better results in growing your practice. I have 3 letters that I’m going to give you today that are going to make a big difference on what you focus on and therefore the results you get out of your practice. Those letters are: R, F, and M. The first letter R is for recency. Recency is important when it comes to your existing patients, and your goal is to shorten the time frame of when they come back in.   Look at reactivation for example, if you are looking at your past due patients and you haven’t seen them in 3 years, odds are they have moved on and you should, too. But if you look at patients who are…
Read More