3 Benefits of A Marketing Calendar To Grow Your Business

3 Benefits of A Marketing Calendar To Grow Your Business

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [3 Benefits of A Marketing Calendar To Grow Your Business]  During the training, we covered three areas to explode your business by taking the hassle and frustration out of planning marketing.  I gave tips, strategies, and big picture thinking on why and how to use a marketing calendar. Here’s some of what we covered. Benefit #1:  taking the pressure off. It’s difficult to come up with bright ideas all the time. But with a system in place and a plan, it’s easier to implement small ideas throughout the year. Benefit #2:  pacing yourself.  No more roller coaster with busy months then a slow crash where you’re scrambling.  With a marketing calendar, you pre-emptively plan to even out the highs and lows, which creates steady momentum.…
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Starting Your Marketing Plan for 2022

Starting Your Marketing Plan for 2022

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Starting Your Marketing Plan for 2022] This training video was recorded live and contains some time-sensitive material.    Success starts with planning now. On this Livestream, it's about getting your marketing together for 2022. We cover 1) marketing ideas for slow times and 2) how to come up with ideas for marketing campaigns. What happens when your schedule stalls? We talk about looking at patterns and building ramp-up time to get people ready to make appointments. How do you come up with ideas each month for marketing?  I introduce leveraging core marketing campaigns for multiple months and multiple platforms.  Lather-Rinse-Repeat ----- ALSO, I Give Details for a Time-Sensitive Opportunity to Create Your Complete Marketing Plan for 2022...All In One Day!  This is a fundraiser that…
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How to Grow Your Business By Prepping Now for Quarter 4

How to Grow Your Business By Prepping Now for Quarter 4

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by Dr. Ginger Bratzel  [How to Grow Your Business By Prepping Now for Quarter 4]  The key to having a great 4th quarter by design is not waiting to the end of the year hoping and praying for that big rush to save the day.  With calculated actions in the months leading up to Dec. 31st, you can optimize the time remaining. To achieve this as business owners, we have two very important duties to help our customers, clients, prospects, or patients to get the most out of these remaining months. The first one is communicating and informing of what’s approaching quickly.   It's about generating awareness and creating real urgency to do something about it sooner vs later. FOR EXAMPLE: Let’s use a health care professional and see how…
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When New Prospects Say “NO” To The Next Step

When New Prospects Say “NO” To The Next Step

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by Dr. Ginger Bratzel  [When New Prospects Say "NO" To The Next Step]  Are you hearing “NO” and you feel like it’s because: “They can't afford it.” “It's money.” “They're insurance-driven.” “They're looking for the cheapest option.” What do you say when a new client says 'NO' to your recommendations? This one is all about overcoming objections and it’s common. We feel like when somebody says something that doesn't go that way, we need a comeback. A response.  A plan. If someone gives a negative response, what would I'd say? Watch the full video to help you to hear “YES” more often and help more new clients. Would You Like to Dive Deeper Into Getting All The Clients You Need for Your Business with an Exploratory Call with Me?…
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When New Clients Don’t Solve The Problem

When New Clients Don’t Solve The Problem

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [When New Clients Doesn’t Solve The Problem]  This question came to me from the ole email bag: “Hey, Ginger, I think I need more clients. What should I do? And how do I get them?” Well, that seems like a simple question. But that's a complex answer. But the truth is, it does depend. While it feels like a knee jerk solution to think you need more clients. In some cases, that's true. You do need a certain amount of people coming in to feed your business, because you have an attrition rate with people move away, losing customers, or they just kind of age out or finish out with your services, and they don't need you anymore. Therefore, you need a certain flow to…
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