How Much Information Does Your Prospect Need Before Saying YES
by Dr. Ginger Bratzel [How Much Information Does Your Prospect Need Before Saying YES] I'm answering questions that came from our loyal watchers and I'm covering... "How much information should you give prospects to get them to the point where they want to say “YES” to working with you as a client, customer, or patient?" That’s tricky. Because too little and you don’t even get them to the point where they would consider it because they don’t understand how it will change their lives and business. And too much and they don’t become overwhelmed. And when people are overwhelmed, they choose nothing. As with the case of Goldilocks, it has to be ‘just right.’ What does that mean? Well, that point is different for each person and each…