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Not Using The Silver Bullet

Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture. I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week. I always get asked, ‘Ginger, what […]

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Repetitively Spotlighting The Benefits

Dr. Ginger Bratzel talks about the ‘benefit’ of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer […]

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Changing Your Thinking When It Comes To Money

Your success has just as much to do with your views of money as it does your efforts to get the money. Who doesn’t think about money? Who doesn’t want to make more of it in their careers?  So if you had the opportunity to invest in something that, when fully utilized, would return 100+ […]

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Your “I Am” Statements For Your Dental Practice

Dr. Ginger Bratzel talks about how your “I Am” Statements are important in visualizing for the future for your dental practice, practice growth and personal development.     I AM JUST A DENTIST. I AM IN A LITTLE TOWN IN THE MIDWEST. I AM DOING OKAY. I AM A LITTLE OVERWEIGHT. I AM JUST A […]

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Be An Advancing Person In Your Dental Practice

Dr. Ginger Bratzel talks about how to move forward in your business and your life.   What does it mean to be an advancing person? In our everyday life and in the office, it’s easy to get caught up in the drama and logistics of everything going on around you. It can be hard to […]