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Not Using The Silver Bullet

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture. I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week. I always get asked, ‘Ginger, what should I be doing right now?  Give me the magic bullet.’ Unfortunately, it isn’t that simple. I wish life were full of short cuts to the prize, but it doesn’t always work out that way.  Those quick, one step actions are called tactics and the problem with them is they give you a limited time frame and a limited reference point to use them for a positive results.  They are cookie cutter answers and are…
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Repetitively Spotlighting The Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the 'benefit' of repeatedly reminding your patients about the benefits of dental services in ways they will understand. People buy for many reasons.  The look at a product or service and try to decide how it’s going to make their lives better.  In any type of buying situation a customer wants to know the benefit to him.  Why should I buy this car from you? Why should I buy this new vacuum versus the other brand? This same thing applies with your dental patients, also.  They need it explained in a way that is relevant to them.  You could easily explain the feature of the procedure in ‘doctor’ terms but that doesn’t resonate to them.  But if you say, “getting this done will make your…
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Changing Your Thinking When It Comes To Money

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Your success has just as much to do with your views of money as it does your efforts to get the money. Who doesn’t think about money? Who doesn’t want to make more of it in their careers?  So if you had the opportunity to invest in something that, when fully utilized, would return 100+ fold? Would you do it? The ‘somethings’ are investing in yourself and your business. The first step in this process is thinking of money as an investment versus a cost. When you were first starting out and were starting your practice did you look at each patient mirror and extraction forcep you purchased as a cost?  As in, money you were not going to get back?  Probably not.  You looked at it as an investment…
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Your “I Am” Statements For Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how your "I Am" Statements are important in visualizing for the future for your dental practice, practice growth and personal development.     I AM JUST A DENTIST. I AM IN A LITTLE TOWN IN THE MIDWEST. I AM DOING OKAY. I AM A LITTLE OVERWEIGHT. I AM JUST A DRILL AND FILL DENTIST.   Your “I Am” statements are what you relate to the world and part of your inner beliefs; they are what you really think of yourself. Looking into these statements about yourself can help you to also see what you need to have a great and functional business.    Change your thoughts, change your beliefs, and change your world!   Thinking small will only hold you back. Eliminate the negative and…
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Be An Advancing Person In Your Dental Practice

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to move forward in your business and your life.   What does it mean to be an advancing person? In our everyday life and in the office, it’s easy to get caught up in the drama and logistics of everything going on around you. It can be hard to try to go forward when all you see are the obstacles that are right in front of your face on a constant basis. We might go through our lives ‘just doing it’ but we don’t take time to share what we accomplished.  This is especially true in dentistry since many of us work within our own practice.  We go about doing it, without taking time to celebrate if with others. If you can focus on…
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