Talking to One Person in Your Marketing Message

Talking to One Person in Your Marketing Message

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the importance of making a personal connection by having a conversation directed towards a specific audience, one person.   “YOU” is a powerful word.  When we get individual attention, it makes us feel special.  We like to be treated as a person and not lumped together as a group.   Marketing is a connection, a relationship.  And when you’re marketing to anybody, you are having a conversation with just one person.  So whether you are making a video, writing a letter, or an audio marketing piece, make sure you are targeting a specific audience of one. This makes you easier to relate to and will benefit your practice in more ways than you think. Draft out what your marketing message is going to be, then…
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Personal Connection For Dental Practice Success

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how to grow your dental practice by building personal connections. In the past few weeks, we discussed the ways to grow your practice and how to make things happen  in our 6-part series “Six C’s of Growing Your Business”. And today, we are down to the last “C” in our list, and this is “CONNECTION”. Connection is building a relationship on a deeper level-even virtually. If you connect with people in your community, they feel understood. You become familiar to them.  And you will increase your know/like/ trust factor. We live in a relationship based economy now and building connections is very important in growing your dental practice. Businesses that embrace this philosophy tend to grow quicker. In this video, we cover the importance of the…
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Showing You Care For Dental Practice Success

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses how showing care will help you grow your practice and achieve your dental success. Today, we are still in our 6-part series “Six C’s of Growing Your Business” and we are going to discuss a very important “C” which is “CARING”. As health ‘care’ professionals, we are responsible for the physical health of our patients.  But as humans, we also need to show them that we truly care about them as people. The new patient experience is often talked about as the magic tool of patient attraction. But that level of detail and warm must also extend to all patients, at every visit. Showing that you care is the responsible of everyone in the office. No matter what happen, let them feel their importance and your…
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