Creating Dental Practice Success Through Congruence

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel pointed out how to be congruent in all aspect of your practice in order to attract and retrain more patients. Today we are going to continue our 6-part series “Six C’s of Growing Your Business” and our next “C” is “CONGRUENCE”. To instil trust in patients, your practice, must be consistent across everything you do. If they have a preconceived notion about your office from your marketing message, referrals from other patients, or from the exterior of your office that isn’t there, then they don’t believe you. If you say you are ‘a gentle dentist’, but your hygienist is rough then they aren’t going to trust what you have to say next about their treatment plan needs.  If you say you value them as patients, but you…
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