Tag: patient words

You have to let patients know you exist and you can't do that without a solid marketing plan.   Marketing puts your practice over the top when you have the quality and customer service that patients appreciate. It can be overwhelming if you don't plan it out in advance, therefore today we are going to talk about planning your calendar and ideas to inspire you. Your goal is marketing that works and that moves people forward. When you’re planning your marketing calendar, you want to look forward in 6 month chunks. Then, break it down month by month. January is the start of a new year, February is Valentine’s, March is St. Patty’s Day...you get the idea. Think about how can you tie into something each month that is relevant…

The first phone call is soooooo important (I wish I could put a few more 'oooooo' behind that.) But 90% of businesses BOMB in this area.     What would happen if you nailed it? How many more new patients would you get? How many existing patients would keep coming back if you know it out of the park?  Most businesses rush that first phone call or put someone on the phone who isn’t well trained which is a critical area.  When it comes to answering the phone, you’ve got to have your best people answering the phones. You want it to be someone who listens, vocalizes and has excellent communication skills. Click on the video image below to watch.  There are 3 things that have to happen on…

One of your best patients just calls to tell you that their insurance is going to a low level plan.  What do you do? If this hasn't happened to you, it will. A major employer is changing dental insurance coverage and you don't  know what it's going to do to your practice. You hear it is a low compensation plan. What's the best step for you, your practice, and your patients? If an employer is going to make a change with insurance coverage, the end of their fiscal year or the calendar year is when it is most likely to happen. You might say that your practice isn’t dependent on insurance coverage, however, this kind of change is something you don’t want to ignore. Click on the video image below…

What Separates Those Who Get Results From Those Who Just Wish For Them     Life is hard. Business is hard. Getting traction is hard. But here's the deal, being hard is just the price you have to pay to avoid a mediocre life and practice. Hard deters the uncommitted. You have your comfort zone and just beyond that is where things happen. Where do you want to be? I recently attended a conference and had a chance to hear Rachel Hollis speak. Rachel is best known for the book “Girl, Wash Your Face’. She comes out, music playing, people jumping up and down, and getting excited. Click on the video image below to watch.  Now at this point, there are two kinds of people...those who are jumping up…