“Hearing with Your Eyes” to Improve the Patient’s Experience and Increase Case Acceptance

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You did great in school. You have excellent skills. You have a modern, equipped office. You might have even dropped a bundle on marketing. But you still haven’t gotten the results you wanted out of your  cosmetic practice. I’ve got some good news, and some bad news. The bad news first, you’re a doctor.   By definition your only intentions are to improve people’s lives.  You’re here to help.  But that’s not what the public perceives.  Stereotypes, as much as we have worked as a professional to change them, still persist and aren’t going away any time sooner.  There’s no debating it, patients might trust us, but they don’t necessarily like us.   Reality is:  It’s better to be liked by the people who give us money than trusted any…
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